Nike's "Just do it" was inspired by the last words of a convicted criminal, who said "Let's do it. and tapped into the importance of mindset. L'Oréal's "Because you're worth it" aligned with the women's movement. The Volkswagon Beatle's "Think small" campaign turned a supposed weakness into a strength.
Writing good marketing copy means communicating a product's benefits in a way that will persuade the reader to take action, but also taking a deep dive into human motivation and what drives it. I've plumbed the depths for government departments, universities, not-for-profits, foundations and technology companies.
"It was a pleasure working with Gay. She is so easy and fun to work with plus her laugh is very contagious! She worked as a consultant helping us develop the content for the launch of a new product version. She is very creative and attentive to details. I would recommend Gay as your marketing writer!"
Josée Lamoureux, Product Marketing Manager, 20-20 Technologies
