Credit: National Gallery of Canada

Web

Scan first. Read maybe: That's the silent mantra of most online readers. I use my knowledge of storytelling techniques, smart SEO and plain language to create web content that attracts and retains attention.

Small Business Website: Content Strategy, Writing, Editing • May 2026

Avenue Sixty-Two

You've always been in the driver's seat, and now as you
approach the next leg of your journey, Avenue Sixty-Two
will make sure you stay there.
Our experienced and compassionate team will help you
age in place or downsize while still honoring your fondest memories and accomplishments.

Fisheries and Oceans Website: Content Strategy, Copy • May 2026

Our oceans need you—here's how you can help

There are many ways you can help protect the ocean. Whether it's by reducing your ecological footprint, volunteering for a marine conservation group, or learning more about the ocean, you can have a positive impact on ocean health.

Fisheries and Oceans Website: Interviewing, Writing, Fact-Checking • October 2024

Homarus Inc. – The science of sustainability

In New Brunswick, the team at Homarus is diving into a research project that will give them a better understanding of the nursery grounds for American lobster, the most lucrative commercially fished species in Canada.

Fisheries and Oceans Website: Interviewing, Writing • May 2026

Mamalilikulla First Nation Guardians

The Mamalilikulla First Nation are traditional stewards of the area that has recently been established as the Gwa̲xa̲ dlala/Nala̲xa̲ dlala (Lull/Hoeya) marine refuge in Knight Inlet. The Mamalilikulla First Nation Guardians are now trained to help implement DFO's policies and procedures, but are guided first and foremost by their nation's ancient law of Aweenak'ola.

National Gallery of Canada Website: Content Strategy, Editing • April 2021

Virtual NGC (National Gallery of Canada)

Welcome to Virtual NGC – In these uncertain times, we are delighted to provide you with a virtual experience, where we can all connect with the restorative and enriching power of art.

From curator’s choice and virtual gallery features to thought-provoking articles and downloadable
resources. We invite you to tour and explore.

"“Business moves fast in the technology sector and we needed a writer who could absorb information quickly and come up with content that was fresh and connected well with our audiences. We were always able to rely on Gay for timely, well-written material that communicated our key messages and supported our business goals. I would highly recommend Gay for anyone looking for an experienced and competent strategic content creator.”

Mary-Ellen Power, Vice President of Marketing, One Span Montréal, Québec